Mauricio Macías Torres

Management and support of Social Media programs and listening tools.

Responsible for listening, reporting and following Social Media trends.

Regular communication with Planning, Media, Creative and Production departments.

Managing all stages of production with internal agency groups.

Obtaining Client approvals during production stage, as appropriate.

Development of creative content and strategy.

Coordination of production timelines.

Monitor services and activities to ensure they are within budget.

Managed fulfillment and inventory.

Ensured timely delivery of all necessary components, properties, and materials for each event.

Oversee vendors and service providers.

Worked with agency’s departments on planning, execution and post-event reporting.

Provided set-up assistance and on-site support.

Responsible for the creative content of different brands such as Holiday Inn, Maytag, Carta Blanca, etc.

Campaigns launched on radio, TV, print, outdoor and digital media.

English to Spanish advertising translator.

Editorial writer for commercial magazines.

Production experience in photography and video.

Grupo DBP / Account department / Monterrey 2006 – 2009

Senior Coordinator in the areas of creativity, art, media, administration and production.

Direct contact in the agency – client relation.

Campaigns launched on radio, TV, print, outdoor and digital media.

Pitch development for new prospective clients.

Holiday Inn / Marketing department (Grupo DBP implant) / Mexico city 2009 – 2010

Elaboration of strategies and promotions.

Direct contact with the group VP.

Corporate image production and support for 120 hotels in Mexico.

Public relations.

Budget management.